Jonathan Jaconello was born and raised in Toronto, Ontario. He home-schooled with his brother. At the age of 15, he decided to try carpentry, even apprenticing with a master. But that pursuit was short-lived once he noticed the absent fingers of older carpenters. He went back to the drawing board. His mother suggested that he become a hairdresser. Jonathan took a liking to that idea and began an apprenticeship at Holt's Salon and Spa. At 20 years old, he became a fully licensed hairstylist and at 25, director, stylist position. Since then, Jonathan has trained other Premier Salon stylists across Canada. Jonathan is known for his passion to learn and apply the latest hairdressing techniques and styles. He is recognized as being one of the first hairstylists to use the Balayage Technique in Canada - colour is applied by hand. Today, Jonathan is located at the Pure Beauty Salon. All are welcome.